I tried $70 shampoo — here's what happened
Let's start off by stating the obvious; I'm bonkers for buying seventy dollar shampoo. I did it, and I highly doubt I will do it again. But hey, give me a break you weren't there to smell this goodness. Botanical fragrances aren't everyone's cup of tea, but it was in part what lured me in. I also bought this little gift for myself because I was having a rough day — let's just say, I was feeling 41. I needed a bounce in my hair to make up for the lack of bounce in my step. Anyhow, let me tell you the full story.
A few months ago I went to a trendy, upscale salon and they asked me what I wanted to try from the back bar — Yay, who doesn't love to try new products! I carefully weighed my options and decided on Oribe (you know the one that Jennifer Lopez's stylist developed). After the blowout, I realized that I wasn't totally satisfied with the results. I determined that Oribe is better suited for dry and over-processed hair. I have virgin hair, I haven't dyed it in over a decade, so it was a little heavy for me.
On the next visit, I tried Christophe Robin's Rose shampoo. I liked this one; I didn't love it though — I've since learned that I'm a volume girl, go big or go home. Anyhow, it seemed like a reasonable choice at the time for someone with fine hair. The rose formula had a pleasant fragrance, and it didn't leave any residue. I decided to make it mine. As I checked out, the stylist slipped two other shampoo samples in my bag to try, Rita Hazan and Leonor Greyl.
I tried Rita Hazan first. This shampoo was lovely, but the smell reminded me of something that I couldn't put my finger on until I realized, it smelled EXACTLY like Revlon's Outrageous shampoo from the 90's. Regardless of the impressive results, I couldn't buy it. It would be like wearing Exclamation perfume again — I just couldn't go back to my teenage years. Also, this formula was best suited for color treated hair so that's another strike against it for me.
When I finally got around to trying Leonor Greyl, I knew right away that there was something different about this formula. My hair behaved like it was freshly washed even two days after shampooing. I was in heaven. My hair was thick and voluminous and that smell... did I mention the smell (lol!). I called the salon immediately to ask about the price of the product and to have them put one aside for me. I was in absolute shock when the receptionist told me that the shampoo alone was seventy dollars. I did a little research (desperately trying to justify the price), and found out that they use some pretty selective surfactants (detergents). I thought maybe the quality of the product was reason enough to buy it.
So fast forward a few of months — yep, it's lasted me this long — and I still love it. It's probably important to say; I never did buy the conditioner. I just couldn't shell out that much dough. Either way, I now had to ask myself the inevitable question, was I going to repurchase? Before making my final decision, I went to Sephora to take a quick look at my options.
I ended up buying a sample set of Living Proof, I remembered it as the brand Jennifer Aniston invested in before Unilever acquired it. I thought hey if Jen loved it so much, shouldn't I give it a go? Guys, I'm so glad I did. Not only is it more affordable, but the Full hair care formula gives you big, big volume. The thickening cream and their full dry volume blast (it's like a dry shampoo) are amazing. I've actually set aside my Oribe texturizing spray for the time being because I like this one so much.
So in the end, it looks like I didn't have to pay seventy big ones to get that big, Victoria's Secret, modelesque hair I have always wanted. Maybe next time, I'll just smell the shampoo, appreciate it, and go for an expensive latte.